Evaluation-Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

With the genre I have chosen which I bhangra the forms and conventions differ a lot. It’s not always about fancy, flashy cars, with ‘hot chicks’ and alcoholic drinks, but it varies from storytelling, whether it being love stories or historical stories to live performances which are turned into videos or traditional colourful acts with a bit of western touch. Over the past few years, artists and music video directors have started to use use fancy setups and glamourous backdrops with elegant lighting in there videos. This ususaly doesnt often tell any story but has a typical theme where the girl and the boy are either dancing, or singing to each other. They are often more enetertainment peices rather than stories. Like this video below.
JUGGY D!


Unlike this video where it is part of a live performance which has then been edited to produce a music video.
POOJA-N/NACHLE


this video is a religious video and there alot of pictures that have been added in from hisotry.
SON OF A SARDAR


I have chosen to go for an entertainment video where there is just dancing and performance in the video. I felt this would be suit something like as in the video they are talking about 'a beautifull girl, and her lovely eyes and how there can be noone else like her'. To show this through a girl whos dancing and being an enetertainer I thought would be about right and then add in parts of instruments to show whats being used in the music and the parts that actualy liven up the song Aashique.

I think it also represents the girls from British-Asian communities becasue it shows young girls dancing and enjoying their cultural music which shows their cultural side which is not often shown across to British audience. It also shows what this kind of music is about, how it is used as part of people everydays lives.