Creating our music artist.

*Name- Kapil Singh (stage name- Dj Kapz)

*Genre-Bhangra/bollywood

*breif description of artist- British Asian artist. Male, Indian singer aged 22.

*Biography-He is from the UK and has been born and brought up in London. Apart from his musical career he is finishing off his studies in Marketing Executive/Manager. He is studying at Wesminister Univerisity. He started his musical career by going to gigs and attending dinner and dance parties where he use to sometimes see famous Djs, musicians and singers. After singing at one gig people realy liked him and he was then offered to appear in two famous bhangra artists new song in 2003. He had then started to be recognised by record companies all over th UK and featured in several videos. Slowly, musicians from the bolywodd music industry in India also heard his music and great singing voice and asked him to create a track for one of there upcoming films. Now he is well known all over the UK and abroad for his music and his goodlooks.
He wasnt influenced by anyone realy because he was self taught and has was jus born with a great talent of singing and creating wonderful music. Obviously he listend to his favourite artists music and picked up techniques but he never realy had a favourite singer.
Nowdays he is on the roll by attending more parties, gigs and clubs where he performs to hundreads of people. He also goes to funfairs and melas where he is often interviewed along with being interveiwed on 'Club Asia' radio station. He has got a New years avent in Dubai this year where he will be running the night with his other musicians and Djs for a family New years night party. Up until then he has 3 wedding receptions, 2 family dinner and dance parties and 6 gigs to run.
His most recent single was released last month in August called 'Aja Soniyeh (C'mon beautiful)' which was in the top ten in the asian charts. This featured two remixed tracks, one of which had Akon in it. More and more people are getting to know him as he is performing in bigger areas and places.

*How the artists image will be constrcted-The artist has a tattoo on neck towards the front and this is what the audience and public will recognise about him and this is what unique about him. He will be a casual guy who will mostly be dressd casualy/smart. He's a handsome young man and is a hearthrob for all fo the young girl out there. His appearance might change depending on what kind of music he has made or is featuring. If its is own music videos then his image will stay consitant most of the time as his music is lively and upbeat, but if he appears in someone else's video it could be changed to more of a rebelious or sexy look.

*How will you use webspace- He will have his own offical site where fans will be able to view his gallery, photoshoots, upcoming events and music, previous music, biography, music offers and links to buying his music. We will also add links to related website where people can buy his music, find out more information about him.

*What other 'gimmicks' and PR stunts do you have in mind-

*Initial Gig venues/music outlets-how will you get their music heard.- His music will be heard through radio stations and on his website where trailors of his upcoming films will be shown and heard. If he is feeling generous he may sing a short line from his new releases at music festivals and other gigs.

*Any alliances suggested or already forged-how will these be exploited-

*How do propose to get the press involved-

*Practical issues- His target audience will include a variety of different ages. Starting from young teenagers to middle aged adults around 30. This is because his music is quite up-beat, so it wil be something teenagers will like and adults will also enjoy. They will consist of a variety of different topics, some which will ineterest teenagers more and others which adults will prefer. The merchandising will be done by a proffesional merchandiser. This will make the artist and his website look alot more professional. This will make the public alknowelegde the new, smart artist and his status. His style of CD digipack will consist of a four flaps coming out from either side giving the consumer relevant information about the new artist on the block 'Dj Kapz'. The colours will be blod and elegant, something that will relate to his smart personality.

Chosen video!

We have changed our mind about what song we are going to do. We think that doing the other song might be slightly hard as we want alot of people to be in the video to create a similar atmospehere. With this new song we have chosen, it tells more of a story rather than just going on about a girl and about her beauty so through this we can base the video on acting and telling out a story. heres the video and its called 'Desi Girl' which means 'indian girl'.

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Creation of a music act

•Solo artist or group? SOLO ARTIST
•Name - brainstorm then select.
•Back story - who are they, how did they get together/get into the business, what have they done before etc. MALE SINGER WHO IS SELF TAUGHT AND STARTED HIS CAREER IN SINGING AT THE AGE F 17 AND WAS THEN OFFERD AN AMAZING CHANCE TO SING WITH THE FAMOUS JASSI SIDHU AND MALKIT SINGH IN 2003. AFTER APPEARING IN THERE VIDEO HE HAD STARTED TO BE RECOGNISED BY RECORD COMPANIES SUCH AS. FROM THEN HIS CAREER STARTED TO EXPAND AS HE WAS ASKED TO FEATURE IN SEVERAL BHANGRA VIDEOS. SOON AFTER MUSICIANS FROM THE BOLLYWOOD MUSIC INDUSTRY HEARD HIS WONDERFUL MUSIC AND DECIED TO TAKE HIM ON AND START CREATING MUSIC FOR A NEW FILM. NOW HE HIS SETTLED IN THE BOLLYWOOD AND BHANGRA MUSIC INDUSTRY AND HAS AN EVEN MORE SUCESSFUL MUSIC CAREERS. RECENTLY HE HAS RELEASED A NEW SINGLE WHICH HAS HIT ON OF THE TOP TEN THIS MOTNH IN BRITISH ASIAN CHARTS.
•Ideology - what are their values/beliefs, what are they trying to promote in terms of music and/or a general philosophy.
•Image - include drawn images and/or photos of what they artist/band will look like. Clothes, make-up, hair, accessories etc. ‘The look’.
•Record Label - select one and give reasons for choice. Look to similar bands/artists for guidances.

Textual analysis of a music video

We are going to be focusing on 'Madhuri Dixit', the main dancer in the film 'Aaja Nachle'. We are going to talk about how her image is created and sustained in the music video.

Throughout the music video we can see perfectly that 'Madhuri Dixit' is the main dancer. Madhuri Dixit is shown alone at the start of the video. As she dances away we can hear the audience cheering for her. From this we can see that she is the main focus.

From the silhouette we start to see parts of her body such as her feet, eyes and arm/leg movements. This is effective towards the viewers as they can see every detail of her body. Also jingle bells are used to get the viewers attention. I find that this is quite successful in the video as the bells sound as beautiful as they jingle with the beat of her moves. This shows us were all the focus should be.

We then see Madhuri Dixit from a long shot in the centre of the dance floor. Then gradually is joined by other dancers. However, Madhuri Dixit is a little different from the others, as she remains in the centre and is the only one with her hair down loose and wearing different colored clothes Whereas the other dancers are wearing grey. Also we can see that Madhuri Dixit is the only dancer who is lip syncing. From this we know that she is the main dancer/singer.

Madhuri Dixit is shown in more detail and in-focus than the other dancers. The viewers can see this as Madhuri Dixit's beauty catches your eyes. This is perfectly clear to the viewer that her image is more attractive than other dancers by purpose. We can see this as when they are all dancing Madhuri Dixit's hair is blowing back.

The camera follows Madhuri Dixit as she dances around the dance floor. She is also slightly forward compared to the others.

Overall the image of her is being modest, classic and very traditional.

Glogster

About my glogster!

Above is my glogster where I have added videos of some of my favourite videos and songs. They are all quite different to each other. Some are acts choreographerd on stage and others are filmed outside.

Textual analysis- Dj H, Dj Rags ft Miss Pooja and Nirmal Sidhu - Char Panj

This video clip is of a bhangra song which has a very bright and playful video to it. As you can see the video consists of a variety of bright and cheerful colours from backdrops to costumes, and even instruments. The video is made up off models, male and female traditional bhangra dancers which are originated from the Punjab, Dhol players (Indian drums), the singers and the musicians/Dj.

The video has about nine different shots with different coloured backdrops which are accompanied by the singers and the dancers also dressed in different colours. What makes the video different to others is that it’s not edited in a common way. From the beginning to the end, every time a different clip is shown, it looks like splats of paint are being thrown over each other creating layers. And in each of these layers a different coloured clip is shown, so that’s how the next clip is introduced.

I like the costumes that the female dancers are wearing in the video. They are traditional Punjabi outfits which are easy to move and dance around in. Bright colours like cerise, red, yellow and turquoise is to be seen in this video. Funky colours are often associated with bhangra/Indian music. The men are wearing similar outfits too which are also traditional costumes and for easy movement.
The dancers make the video more exciting to watch as they come out with different moves and they are also one of the main parts in the video along with the singers.

The models are wearing Indian clothes too. Some are wearing traditional styles and other are wearing more sleek and fashionable styles such as long fitted skirts with embroided Indian tops. They are mainly posing and have been brought in to give the video another type of attraction.

The two Djs in the video are quite casual dressed and are just going along with the other dancers and singers. The female singer changes her costumes several times throughout the videos while the male singer is in one outfit throughout. She also acts out some of the song through her dancing which makes her more the main person.

The two Dhol players are very casual dressed in jeans and t-shirts and are shown quite a few times playing the dhol and enjoying the song.

In this video there are not many different type of shots. Everything has been filmed from the front into a wide shot. This fits all the backdrops, and people in to one shot. It’s pretty simple and the style and effects have been given more attention. The lighting is very high but by using bright colours in the backgrounds and costumes not much light is needed to lighten up the video.

Overall it’s a interesting simple video, and its quite common because its not set outside or in a club or a party or on stage its been shot on a set where they have changed only backgrounds. This means that the focus has to be good and acting, dance moves and miming needs to be done very accurately. Its one of my favourite videos because its unusual, different and very attractive.

Video

This is the video we have chosen to go for. Its a bollywood song. Its held in a club and been shot as a party which is being lead on by a girl and a boy who are the main peple in the video. these are the two dancers and actors from the movie this song is from which is 'Jab We Met'. The song is quite fast and has some sort of consistency that goes through the whole song. The beat stays the same all the way through and i think this is what keeps the song going. and anohter thing that stays the same throughout the whole video is the costumes. They dont change there costumes and this is anther thing that keeps the flow of the song going while you watch it. The dance routines all very simliar and all the dancers around are doing the same. There are part sin there which are shot with reflections and mirrors on the sides but this is very rare.