Evaulation-Question 2

2. How effective is the combination of your main product and ancillary texts?

I think my digipack and poster link in very well together along with my video. The genre of the song chosen is very cheerful and funky and I think the ways I have designed these two products have been successful. In the video I have used bright coloured backdrops and colourful costumes so therefore I decided to set myself a high contrasted colour scheme for my digipack which I designed first. I went for an orange and a bright blue on a black background which was then worked on top off by adding images of myself, (the lead singer/artist), my partner who is also in the video as the second singer and vectors which were I created myself.

I went for the 6 panel digipack cover and I had a fair amount of space to work on and add information too. I designed the front cover by using a silhouette of myself which is worked up to from the patterns of my dress. The front cover almost hides who the artist is but at the same time it gives off a sense of dance and excitement as the silhouette is posing. I think the front cover gives quite a lot away. The panels inside consists of a close up picture which is taken by me of the Indian drum called the ‘tabla’ which is played fairly load in the song and also a lot in the video. This is the reason I decided to use the whole of the panel for this picture because it plays a big part in the video/song and I thought it would only be right if I slowly reveal the genre and identity of the artist by flipping the panels one by one.

Following this is a panel which shows a close up picture of me from the day of the shoot. I added text to it as I thought it looked slightly bland without other things on the layout of the page. I went for close up as it shows clearly who the artist is and also shows a bit of the outfit, making it more recognisable for the audience. I did the same with my sister who played the other singer in my video. The next panel is hers and I carried the same method for this one too but just used a mid-shot picture of her this time. Again she is seen wearing an outfit which is worn in the actual video. I added text in this panel again saying ‘accompanied by G’ so the CD cover wasn’t just promoting me because I was the main singer, but also my other singer. Furthermore I added an imagine in the background of these two panels from a dancing move which I thought would again add some idea of the kind of performance the audience would expect.

Finally the tracks panel and the middle panel were very simple and continued from the theme and colour scheme which I chose. The poster was also the same. Everything was kept the same, even the images that I used of me and my sister. These were a clip from the video which I thought would be interesting to add in as it would make it easier for the audience to recognise the link between the video and poster.

Overall I feel quite confident about my ancillary products appealing to my audience which is teenagers from 15 to adults up to 30! I know the age gap is fairly big but with this genre it’s not about ages but more about passion and type of music you like. Also if the audience are interested more in the actual music, then that is clearly shown on he digipack, and if it’s the artists themselves, then that is also very bold on these products. So therefore I think these products would appeal to my audience.