Videos that attract me!

I like some parts in this video but not all. I like the use of close up shots as i think they are very important to have in the video as it gives alot away about the artist. and this is important to show the artist in the video i think. LIke in this video, Angrez Ali, the actualy vocalist is shown alot throught close up shots and wide shots either on his own or with a few other people around him. I also like the dancers he has got. I think where bhangra is a very live and energentic, including bhnagra dnacers in videos adds more excitment and makes it more enjoyable. In this video what i also liked about it was the glimpses of the instruments that were shown to us. It shows us what the song is made up from and i think this is quite a priority.

New ideas for the video!

As we are creating our own video, i have been looking out for videos on tele that catch my eye. I'v been trying to look at the type of shots they include, angles, editing effects and obvously the style and what makes them different. While doing this i saw a video that was out early this year that i realy liked. I liked the way the background has been created by using the green screen. i think by using this you can get a variety of feels from it. you could add in a urban cityscape background which would make it look quite modern and attractive for a younger generation or you could even add in animations, changing colours for children or a party style with lots of lights and flashing. So i think it would be a good effect to use in our video as we need to make it more attractive for other cultures not just asians. This is the video called 'Balle Shava' by a group called 'Tigerstyle'.



This video By an artist called Imran Khan called Ni nachle means 'lets dance'. Overall i like this song but what caught my eye about this video was the camera work. I realy the the way the camera suddenly zooms in and out to the beat of the song. I think it gives the video more enthusiasm and groove as it focuses alot on close ups and their dance that is going on in the video. The editing is very fast paced aswel and i think the way the camera sweeps from one person to another adds that extra little speed to the video and makes it look more enrgetic. It also makes you move to the beat of the song and dance to it i think.

Storyboarding!

We have finally started storyboarding!! we have got in our first few shots which are of the main singer sitting in the middle of a party hall singing with the lights all dimmed down. Eventualy the lights will brighten up whils the first girl walks in from the side and the second girl comes in from the other side. This will be like the intro of the song and then once it starts getting into the song, the dancing will begin. This will obviously start to include more variety of shots, lighting and dance moves, which will hopefulyy lift up the video alot more. These are the first few pictures of our story board.

Change of song!!!

We have decided to change the song that we are going to be doing for our music video. we had originally decided to do 'Mauja mauja' from a bollywood film called 'jab we met'. But after listning to some more songs we have decided to go for a similar style song called 'Desi girl' from a movie called 'Dostana'. This one is quite comparable but is slightly more funky and abit more glamorous rather than the first one which was more of a party style and club style. This is the new song!!

Creating our music artist.

*Name- Kapil Singh (stage name- Dj Kapz)

*Genre-Bhangra/bollywood

*breif description of artist- British Asian artist. Male, Indian singer aged 22.

*Biography-He is from the UK and has been born and brought up in London. Apart from his musical career he is finishing off his studies in Marketing Executive/Manager. He is studying at Wesminister Univerisity. He started his musical career by going to gigs and attending dinner and dance parties where he use to sometimes see famous Djs, musicians and singers. After singing at one gig people realy liked him and he was then offered to appear in two famous bhangra artists new song in 2003. He had then started to be recognised by record companies all over th UK and featured in several videos. Slowly, musicians from the bolywodd music industry in India also heard his music and great singing voice and asked him to create a track for one of there upcoming films. Now he is well known all over the UK and abroad for his music and his goodlooks.
He wasnt influenced by anyone realy because he was self taught and has was jus born with a great talent of singing and creating wonderful music. Obviously he listend to his favourite artists music and picked up techniques but he never realy had a favourite singer.
Nowdays he is on the roll by attending more parties, gigs and clubs where he performs to hundreads of people. He also goes to funfairs and melas where he is often interviewed along with being interveiwed on 'Club Asia' radio station. He has got a New years avent in Dubai this year where he will be running the night with his other musicians and Djs for a family New years night party. Up until then he has 3 wedding receptions, 2 family dinner and dance parties and 6 gigs to run.
His most recent single was released last month in August called 'Aja Soniyeh (C'mon beautiful)' which was in the top ten in the asian charts. This featured two remixed tracks, one of which had Akon in it. More and more people are getting to know him as he is performing in bigger areas and places.

*How the artists image will be constrcted-The artist has a tattoo on neck towards the front and this is what the audience and public will recognise about him and this is what unique about him. He will be a casual guy who will mostly be dressd casualy/smart. He's a handsome young man and is a hearthrob for all fo the young girl out there. His appearance might change depending on what kind of music he has made or is featuring. If its is own music videos then his image will stay consitant most of the time as his music is lively and upbeat, but if he appears in someone else's video it could be changed to more of a rebelious or sexy look.

*How will you use webspace- He will have his own offical site where fans will be able to view his gallery, photoshoots, upcoming events and music, previous music, biography, music offers and links to buying his music. We will also add links to related website where people can buy his music, find out more information about him.

*What other 'gimmicks' and PR stunts do you have in mind-

*Initial Gig venues/music outlets-how will you get their music heard.- His music will be heard through radio stations and on his website where trailors of his upcoming films will be shown and heard. If he is feeling generous he may sing a short line from his new releases at music festivals and other gigs.

*Any alliances suggested or already forged-how will these be exploited-

*How do propose to get the press involved-

*Practical issues- His target audience will include a variety of different ages. Starting from young teenagers to middle aged adults around 30. This is because his music is quite up-beat, so it wil be something teenagers will like and adults will also enjoy. They will consist of a variety of different topics, some which will ineterest teenagers more and others which adults will prefer. The merchandising will be done by a proffesional merchandiser. This will make the artist and his website look alot more professional. This will make the public alknowelegde the new, smart artist and his status. His style of CD digipack will consist of a four flaps coming out from either side giving the consumer relevant information about the new artist on the block 'Dj Kapz'. The colours will be blod and elegant, something that will relate to his smart personality.

Chosen video!

We have changed our mind about what song we are going to do. We think that doing the other song might be slightly hard as we want alot of people to be in the video to create a similar atmospehere. With this new song we have chosen, it tells more of a story rather than just going on about a girl and about her beauty so through this we can base the video on acting and telling out a story. heres the video and its called 'Desi Girl' which means 'indian girl'.

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Creation of a music act

•Solo artist or group? SOLO ARTIST
•Name - brainstorm then select.
•Back story - who are they, how did they get together/get into the business, what have they done before etc. MALE SINGER WHO IS SELF TAUGHT AND STARTED HIS CAREER IN SINGING AT THE AGE F 17 AND WAS THEN OFFERD AN AMAZING CHANCE TO SING WITH THE FAMOUS JASSI SIDHU AND MALKIT SINGH IN 2003. AFTER APPEARING IN THERE VIDEO HE HAD STARTED TO BE RECOGNISED BY RECORD COMPANIES SUCH AS. FROM THEN HIS CAREER STARTED TO EXPAND AS HE WAS ASKED TO FEATURE IN SEVERAL BHANGRA VIDEOS. SOON AFTER MUSICIANS FROM THE BOLLYWOOD MUSIC INDUSTRY HEARD HIS WONDERFUL MUSIC AND DECIED TO TAKE HIM ON AND START CREATING MUSIC FOR A NEW FILM. NOW HE HIS SETTLED IN THE BOLLYWOOD AND BHANGRA MUSIC INDUSTRY AND HAS AN EVEN MORE SUCESSFUL MUSIC CAREERS. RECENTLY HE HAS RELEASED A NEW SINGLE WHICH HAS HIT ON OF THE TOP TEN THIS MOTNH IN BRITISH ASIAN CHARTS.
•Ideology - what are their values/beliefs, what are they trying to promote in terms of music and/or a general philosophy.
•Image - include drawn images and/or photos of what they artist/band will look like. Clothes, make-up, hair, accessories etc. ‘The look’.
•Record Label - select one and give reasons for choice. Look to similar bands/artists for guidances.